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Produced by Nescafe, Nescafé Basement is a Pakistani music television series that features live studio-recorded music performances by various underground artists.
Over the years, the show has gained increased prominence and emerged as a popular platform for young, aspiring talent. The brainchild of Xulfi, former band member of Call and an extremely talented artist, it has surfaced promising new names in the music industry over the last 3 seasons.
1. Kameez Teri Kali’ by Attaullah Khan Esakhelvi
2. Teray Jia Hor Disda by Amjad Amanat Ali
3. Jadu Ka Charag by Awaz Band (acquired from 3rd party)
4. Gorakh Dhanda by Nusrat Fateh Ali Khan (acquired from 3rd party)
A brand of one of the top selling tea brands in Pakistan, TapalTezdum was introduced in 2003 by Tapal tea and re-launched in 2014. Promoted with the slogan of ‘HarPiyali, HimmatWali’, its brand association revolves around a strong cup of tea that inspires greatness and courage to overcome any internal barrier or conflict, giving you the strength to move forward in life and excel in every personal endeavor. EMI Pakistan licensed the song ‘MujhsePehli Si Mohabbat’ by Madam Noor Jahan to JWT for TapalTezdum TVC 2016 featuring Saba Qamar and DaniyalRaheel.
English Biscuit Manufacturers is a leading name and preferred choice for quality biscuits in Pakistan. Under the EBM umbrella, Peek Freans Nan Khatai was a worthy addition to the brand’s product portfolio. The Peek Freans 2016 TVC featuring Resham and Ahsan Khan used the song ‘MeraPiyaGharAya’ by UstadNusratFateh Ali Khan in the background music. The track was licensed from EMI Pakistan by Formula Films for the advertisement.